The influence of brand name and
Influence can be a tricky thing to pin down there can be many different ways to influence that it can become complex and have multiple dimensions therefore to understand brand influence at its most basic level it can help to think of a brand as a ‘friend’, as cheesy as it sounds. The impact of brands on consumer purchase intentions syed saad hussain shah, jabran aziz, ahsan raza jaffari brand and image of. Springerlink search home contact us the influence of price, store name, and brand name on perception of product quality brand name and store name. Influence of brand name on consumer decision in car choice jawad hussain reg# f10a04u35016 session ( 2010-2013 ) thesis submitted in a partial fulfillment of the requirements for the degree. Brand labels had been manipulated so that each shirt contained a private, national, or designer label brand name did influence shoppers perceptions of price but not of quality consumers' decision-making style was found to influence perception of price. How branding is shaping teenagers they’re asking for products by brand name the understanding teenagers blog is edited by former youth worker and. The presence of the brand variant name did not influence harshness, dryness, draw effort, tar, strength or lightness participants perceived that the branded cigarette tended to have a fuller volume of smoke than the masked cigarette, though this was not significant and the relationship was not observed in 3/4 sensitivity analyses. Tions or discounts offered, and the name of the brand are antecedent variables that influence perceived store image, perceived brand quality, and internal reference price, which in tum affect perceived value and willingness to buy.
The influence of brand name and brand logo on new product evaluations of low literate consumers v cheung, n grypma, l zhong supervisor: jpl schoormans. Also, contrary to expectation, brand name did not influence college students' attitudes toward advertisement or attitudes toward brand that is, the incorporation of the word ‘eco’ in conjunction with denim, inc did not create a. Influence the customers group in such a way that they are using the same brand for generations name awareness this is the second category of the brand equity brand name awareness plays vital role in consumer decision making process if customer had already heard the brand name, the customer would feel more comfortable at the time. In the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers’ life style, social class, taste etc the purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people go. Purpose ‐ researchers agree that the choice of brand name for a product can alter the consumers' judgment about the product and their purchase decision-making process. The first thing to recognize when we talk about brands is that they are not just names, terms, symbols, designs or combinations of these, although it is true to say that such things can and do differentiate certain products and companies from others.
Brands have value for instance, in an october 2012 report from forbes magazine, apple was ranked as the top global brand name with a value of $871 billion a brand, however, has value to your business only to the extent that it helps drive your clients' buying decisions. The djfluence of the bratid name on perception of a food product a 1 is to investigate the influence ot the brand name upon perception ot a tood. Understanding the influence of brand personality on consumer behavior anees ahmad and k s thyagaraj department of management studies, indian school of mines, dhanbad, india. Academic journals database is a universal index of periodical literature covering basic research from all fields of knowledge, and is particularly strong in medical research, humanities and social sciences.
Advances in consumer research volume 9, 1982 pages 472-477 influences of brand name and packaging on perceived quality benny rigaux-bricmont, universite laval abstract. Influence the customers group in such a way that they are using the same brand for generations name awareness this is the second category of the brand equity brand.
The influence of brand name and
According to kohli and thakor (1997), brand name is the creation of an image or the development of a brand identity and is an expensive and time consuming process the development of a brand name is an essential part of the process since the name is the basis of a brand’s image brand name is important for the firm to attract customers to. Global business and management research: an international journal vol 8, no 3 (2016) 15 a study on the influence of brand name on purchase of automobile in malaysia. You may prefer brand-name products for taste or perceived quality, but in some instances generics are worth checking out.
Brand is a combination of name, symbol and design brands represent the customer’s perceptions and opinion about performance of the product the powerful brand is which resides in the mind of the consumer brands differ in the amount of power and worth they have in the market place. The purpose of this research is to investigate the influence of sportswear brand names on the variety seeking behavior of uk (birmingham. Effects of brand on consumer preferences: the influence of brand name on consumer’s preferences by utilizing structural equation modeling (sem. A brand is nothing more than a mental representation of a product in the consumer’s mind if the representation consists only of the product’s attributes, features, and other information, there are no emotional links to influence consumer preference and action the richer the emotional content of a brand’s mental representation, the more likely. Influence of brand name, store loyalty, and type of modification on consumer acceptance of genetically engineered corn chip in the united states, use of genetically engineered crops is widespread in 2000, 25 percent of corn and 50 percent of soybean acres were planted with genetically engineered seeds (usda/nass 2000. A brand is a name, term cultural conflict over a brand's meaning has also been shown [by whom] to influence the diffusion of an innovation.
The influence of brand name and desire attributes of nokia cellphones in consumers buying decision 11857 words | 48 pages introduction name is the foundation of the brand a company’s certain brand once in the market, brand name will greatly determine its position in the fight for consumer. Under the influence world's we search for some of the world's oldest brands 80% of companies fold after 18 months tabasco is actually a brand name. Understanding how brands affect who we are from my own observations—and past pursuits of name-brand items to fit in and feel accepted—i motivated mastery. The customers ask for these brands for the popularity of particular brand name and the to study the influence of brands on consumer buying behavior.